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WIAW | Elowen Workbook

Welcome!

Now, don’t freak out when you see the word ‘homework.’

Filling out this website workbook is one of the most important steps in the website process.

The goal of this workbook is to capture the details that are most important to you and your business.

Please try to answer each question in detail.

When it comes to your responses, more is always better than less. I’m always here to support you, so please don’t hesitate to let me know if you have any questions or concerns as you work through this workbook.

Just think of it as investing some thought and time into your business that will give you so much more in return!

Send any existing brand logos, colors, and fonts to me (if necessary)
Fill out this website workbook
Create your Pinterest board and share the link in the workbook

I can’t wait to read through your answers and get to know you and your vision even better!

Once I receive your homework, I will dive into the documents to prepare your mood board!

You got this!

Basic Information

First Name

Last Name

Your email

Public business email

Legal Company Name

Company Website URL

Branding

Did you do branding with Declet Designs?

A
B

Please share a high quality file of your logo

Please select the hex codes for your brand colors

What are your brand fonts?

Please share any files for your brand fonts

What are your brand fonts?

Please share any files for your brand fonts

Photography

Please upload all headshots and/or team photos

Please upload any images of your office/location

Please share all social media links for the business

Website Information

Do you have a domain purchased?

Please add me as a user or delegate to your domain registrar:
GoDaddy instructions
Namecheap instructions
Squarespace domain instructions
A
B

What call to actions will be included on your website?

What functionality would you like to see?

If you have a website currently, please add me as an admin user

With username 'cvickery' and my email courtney@decletdesigns.com.
A
B

Website Design

What do you like and dislike about your existing website (if applicable)?

Please share 3 websites that you LIKE and list what you do and don't like about them. Be specific.

Please share 3 websites that you DON'T LIKE and list what you do and don't like about them. Be specific.

Please share the link to your photo collection on Envato Elements

Follow these instructions to create and share a workspace/collection

You can also create a collection on Unsplash and share it below

Follow these instructions to create and share a workspace/collection

Copywriting Questionnaire

About these questionnaires

Please fill out the website and copy questionnaires below so I can have all the materials ready for your website.

If any questions come up as you complete the questionnaire, just comment in this workbook and let me know.

NOTE: This copy does NOT have to be "perfect." Please just put what comes to mind or a 'brain dump' of everything, and I will edit it 😁

These are all of the pages we will be writing for:

Home, About, Services, and Contact

Before we start, take some time to think about who is your ideal client? Who are you speaking to? What problem are you solving? What makes your service different?

Homepage Copy

https://storage.tally.so/f211bc3b-6570-48fe-bd10-e43d2f2a8108/screenshot-elowen.instawp.co-2-.png

What is your headline & sub headline? What is the call to action(s) you want them to do?

https://storage.tally.so/4be08c10-fe2a-489d-9c8e-fcfeaf7d5f31/screenshot-elowen.instawp.co-.jpeg

Pre-header, subheader & body for next section

Think about what your client's problem is that they are trying to solve? How would you say it to them?
If you have testimonials or have received feedback from happy clients, try to apply that information here. i.e.: No more guilt after going to dinner with friends, Finally being free from obsessing about food & exercise.
https://storage.tally.so/66144b6e-9475-4a21-b512-405ebe19c969/screenshot-elowen.instawp.co-3-.png

Layout 2-3 of your services and/or resources

This should be services, if you only have 1, then we could have one go to the blog and delete the third, for example.
Please keep in mind the length here needs to be title and about 2 lines of copy to fit the cards best.
https://storage.tally.so/8e9f93c1-19e3-47c2-8adf-895e6cad71fc/screenshot-elowen.instawp.co-1-.jpeg

Write about your approach and/or philosophy

Remember! This should be focused on your ideal client and not you (I know, it sounds contradictory, but trust me!).

https://storage.tally.so/43d02bfa-5051-4bf5-8dfa-3257b112933e/screenshot-elowen.instawp.co-2-.jpeg

Please provide all of your testimonials

https://storage.tally.so/8b1e41d3-e99c-46da-a890-108b1bd55297/screenshot-elowen.instawp.co-3-.jpeg

What are the steps they can expect when working with you? 3-5 Step process:

https://storage.tally.so/f4e6cfe1-0631-4cad-b309-2c445411ee65/screenshot-elowen.instawp.co-4-.jpeg

Write about your team OR your bio if you're solo

Remember! This should be focused on your ideal client and not you (I know, it sounds contradictory, but trust me!).
Focus on your story and how you can help them.

Here's a starting framework you can expand on: 

Hey there, I’m [name]. i love helping amazing [audience identifier] (just like you!) [reach goal].

And in [service name], you get my exact process for [getting outcome]. Ready to get started?

I would also mention something about your philosophy.

https://storage.tally.so/0caaf66b-da5d-4130-860e-d16167b5ec19/screenshot-elowen.instawp.co-5-.jpeg

Blog section header

Remember! This should be focused on your ideal client and not you (I know, it sounds contradictory, but trust me!).
https://storage.tally.so/66988903-c463-4f51-ac50-fdc18af3f4d3/screenshot-elowen.instawp.co-6-.jpeg

FAQ

Please list your Frequently Asked Questions along with their answers exactly how you want them to be written:
https://storage.tally.so/ef652cbb-11c1-4ef6-9b83-283a8c49f7ba/screenshot-elowen.instawp.co-7-.jpeg

Call to action

This is the final call to action on the homepage, let's tell them what to do next!

Please provide any podcast interviews, articles you are mentioned in, etc.

About Page Copy

What is the goal for this page?

https://storage.tally.so/5ac63483-68ce-4d42-a6d1-b4e1ed67f98d/Screenshot-2026-08-11-at-1.22.15-PM.png

What is your headline, sub headline and call(s) to action?

https://storage.tally.so/dbc7b2ce-db5f-4474-bfbb-dbdec478e56a/Screenshot-2026-08-11-at-1.22.56-PM.png

What is your story?

Think about how you can make your story relatable, don't just list out the timeline of what happened. Think about what it felt like and WHY you do you what you do.
https://storage.tally.so/954eafb7-40de-4fda-a836-c64236cf9203/Screenshot-2026-08-11-at-1.23.35-PM.png
https://storage.tally.so/d8c580cb-0431-4165-a844-4647f1bfcd52/Screenshot-2026-08-11-at-1.23.43-PM.png
https://storage.tally.so/6367a206-0618-4a9a-814d-e5054ab45886/Screenshot-2026-08-11-at-1.23.52-PM.png

This is where you talk about what a client can expect from your work together.

Talk about them like you're talking to a client.

What is your philosophy and mission?

Explain more about your philosophy, approach, naming pillars of your work and a mission statement.

Values

What are your values? Remember to keep your ideal client in mind.
https://storage.tally.so/14d83511-b89b-4a03-bec6-792ddb2d0181/Screenshot-2026-08-11-at-1.34.16-PM.png

Your credentials, but not a resume

Talk about your credentials, but in a way that benefits the client.
https://storage.tally.so/d978b6a1-0232-432e-8624-05908fce2242/Screenshot-2026-08-11-at-1.34.53-PM.png

Now let's call them to action!

Write a little note about what to expect and what should the button say?

Have a team? Please share all team bios here

Services Page Copy

Before we jump in, what is your client's #1 Problem and how would THEY phrase it?

https://storage.tally.so/a000cbf5-8efd-4373-b7af-d69c0c692cc5/Screenshot-2026-08-11-at-1.35.38-PM.png

What is your headline, subheadline, and call to action?

https://storage.tally.so/cfe243e7-8ef2-4893-b204-e1a0af69edcb/Screenshot-2026-08-11-at-1.36.21-PM.png

This section focuses either on 3 separate services/resources (the cards stack as you scroll).

Option 1) List your services with header, description, audience, pricing/insurance, etc.
Option 2) If you have one service only, you could use this section to highlight tangible deliverables they'll get - like 1:1 sessions, worksheets, courses, in between session chat support
Option 3) If you have one service only, you could use this for the intangible things they'll get from working with you - like more confidence around food, less body discomfort.
https://storage.tally.so/85255f0c-1f75-45aa-967e-4aeceda1079f/Screenshot-2026-08-11-at-1.37.56-PM.png
https://storage.tally.so/a1899a58-63e5-49b7-b922-d8734dfd3468/Screenshot-2026-08-11-at-1.38.28-PM.png
https://storage.tally.so/c1e8c84c-f3ea-4bf8-8cf2-f8aca9c51e4a/Screenshot-2026-08-11-at-1.39.35-PM.png

Please share any testimonials that you want highlighted on this page:

Walk the client through the process of working with you.

Include a short bio on yourself and/or your team. This will link back to the "about" page

https://storage.tally.so/6c3c2059-2aa6-461e-9fbd-d20e5745f340/Screenshot-2026-08-11-at-1.40.08-PM.png

Frequently Asked Questions (and answers)

Don't forget to mention who you work with (and who you don't)!
https://storage.tally.so/1c76691e-5012-4720-b32a-39fe0c7a6084/Screenshot-2026-08-11-at-1.40.19-PM.png

Call them to action!

What's the next step? What can they expect? You can add a sentence under the header like the other pages too.

Contact Page Copy

https://storage.tally.so/7e9ca8a4-2e98-41ed-9366-8f58f98b4e69/Screenshot-2026-08-11-at-1.40.57-PM.png

What is your headline & subheadline?

https://storage.tally.so/e375420e-f0b8-4c2b-bf44-0998cb8efe79/Screenshot-2026-08-11-at-1.41.06-PM.png

How will they contact you?

Basic contact from, EMR message embed, Scheduler embed? If you have a scheduler, you can add both the scheduler and a contact from, please just specify and provide the embed code.
https://storage.tally.so/ac46dd40-abb4-413a-8025-edf71aaf774f/Screenshot-2026-08-11-at-1.41.13-PM.png

Please share contact and location information

It can be an address, mailing address, locations you serve, etc. Contact can be just email, phone, fax, etc.